We are passionate about offering a flat-fee only pricing structure to deliver ethical, high-quality services that are fair, transparent, predictable, and accessible.
We believe in an annual flat-fee structure that compensates us for our expertise and the services that we provide, rather than a client’s portfolio size.
Working with a flat-fee financial advisor reduces conflicts of interest and allows more of your money to compound for you, not against you.
We don’t believe in charging someone more just because they can afford to pay it.
Unlike most advisors, our ongoing annual fee is not tied solely to the amount of your investable assets. The size of your investment accounts is generally a subpar indicator of the complexity of your financial life and therefore a subpar indicator of the amount of time and resources necessary to provide you proper planning and advice. Most advisors whose fees are based on assets under management charge between 1.0% to 1.5% per year. On an account size of $1,000,000, the annual fee would normally be between $10,000 to $15,000 per year. And the larger the account, the more the fee...even if it isn't any more time or work required!
Many financial advisory firms claim that their interests are aligned with their clients’ when they charge a % of the assets they manage. It’s true, they want the account to perform well and to avoid losses, just like the client. This sounds good, but it’s not the whole picture.
First, most clients’ goals are not to increase the assets held by their financial advisor indefinitely and be the richest in the graveyard. Of course, they want to see a positive return on their portfolio, but their actual goals have much more to do with things like translating their hard-earned money into lifelong memories through family experiences, feeling secure about their finances and leaving a legacy for their loved ones.
Why does this distinction matter?
Consider the following scenarios and the conflicts of interest that could arise for your advisor if their compensation is directly tethered to the amount of assets you have under their management:
Many people have a goal to become debt free. While there can be pros and cons to consider before using investment assets to pay off debt, deciding if it is the right move for your family should only involve the effects on you, both financially and emotionally. However, advisors who charge AUM fees have a conflict with a client who wants to remove assets from under their management to pay off debt. They will likely be providing nearly identical services after the withdrawal, but now their compensation has been reduced.
I have found that some advisors will tell you that compensation structure is irrelevant, they just do what’s best for the client. Maybe those advisors can explain to me why commissioned-based advisors recommend annuities to almost every client, but AUM based advisors never seem to recommend them. To me the answer is obvious, commissioned based advisors make huge commissions by selling annuities, while AUM based advisors would have to forfeit their client’s assets under management (and consequently their ability to charge AUM fees) when they recommend annuities. Coincidence? I think not!
Many clients have gifting and legacy goals, and would like to see their hard-earned money being enjoyed, rather than wait to gift when they pass away. I am a big believer in gifting to your children when they are younger and could potentially really use the money to help jumpstart their wealth building journey. Often, gifting earlier makes a greater impact on their lives than receiving that gift at your passing when they are hopefully already financially independent on their own merit! That gifting strategy may bring a client greater satisfaction, but it will also likely lower an AUM based advisor’s bottom line. Speaking of inheritances…
Many people receive some form of an inheritance when a family member passes away. If a client has $1,000,000 with an AUM based advisor charging 1%/year, their annual fee is about $10,000. Imagine this person were to receive a $1,000,000 inheritance from a parent passing away. If they decide to entrust their advisor with those funds, their AUM annual fee just doubled to $20,000! Did the additional assets come with some additional work? Potentially, but I highly doubt it came with double the work.